Fourth Element

Fourth Element OceanPositive Beach Towel

£42.00 A+ Eco-Rating

Wrap yourself in the luxury of the Fourth Element OceanPositive Beach Towel, where eco-friendly meets plush comfort.

This towel is not just soft and fluffy; it’s a feel-good choice for the planet! Made from 100% organic cotton, it’s a testament to sustainable living. Every purchase supports local conservation, making a real difference. It’s perfect for those who love the ocean and want to give back.

We don't have this in our stock cupboard right now, but you can still order it!

We'll get it in for you, it'll just take a few days extra for delivery - get a rough idea here.

If you want an exact ETA, have a chat with one of the team.

The Honest Truth



I really like my Fourth Element OceanPositive Beach Towel. It’s super soft and fluffy. I know it’s just a towel. but the fact that it helps protect the ocean makes me love it even more.

The design of the Fourth Element OceanPositive Beach Towel was inspired by the glass sea sponge – one of the oldest forms of animal life present on our planet today.

These ancient creatures have survived millennia because of their simple structure which allows them to adapt and evolve quickly to suit different environments. Sponges and their photosynthesising endosymbionts produce up to three times more oxygen and organic matter than they consume, they filter and purify a huge volume of water every day and make a major contribution to the marine food web and maintenance of reef biodiversity.

Worldwide rising ocean temperatures, over-harvesting, dredging fisheries and sewage discharge are putting these unique creatures under threat. We wanted to bring this small but mighty creature into the spotlight, highlighting and raising awareness of its importance in our ocean environment.

The super soft and absorbent Fourth Element OceanPositive Beach Towel is 100% GOTS-certified organic. One side of this towel is soft terry loops, ideal for drying, and the other side is a luxurious plush velour, perfect for relaxing in the sun.

  • 100% GOTS Organic Cotton: The Fourth Element OceanPositive Beach Towel is made from high-quality, environmentally friendly material.
  • Absorbent Terry for Drying: Efficiently dries you off after a swim.
  • Luxurious Velour Outer: Provides a plush, comfortable experience.
  • Cotton Loop for Hanging: Convenient for easy drying and storage.
  • Glass Sea Sponge Inspired Design: A unique and thoughtful nod to ocean life.
  • Size: 160cm x 86cm / 63″ x 33″, perfect for any beach day.
  • Made in Portugal: Ensuring quality and craftsmanship.

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